{"product_id":"marukyu-koyamaen-hatsu-kaori-20g","title":"Marukyu Koyamaen - HATSU KAORI 20g","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eHATSU KAORI (初熏)\u003c\/b\u003e\u003c\/span\u003e is a summer season limited-edition matcha from Uji, Kyoto, by Marukyu Koyamaen. Produced from the 1st harvest of the season and made using carefully selected Sa-midori cultivars, this highly anticipated release captures the freshness, vibrancy, and elegance that define exceptional shincha (新茶) matcha.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhen prepared, Hatsu Kaori develops a silky, smooth texture with a delicate foam. Its flavour is rich yet gentle, offering balanced umami, subtle vegetal sweetness, and a lingering natural sweetness that unfolds gracefully across the palate. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eOrigin:\u003c\/b\u003e\u003c\/span\u003e Uji, Kyoto, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eGrade:\u003c\/b\u003e\u003c\/span\u003e Limited Edition first harvest of the season\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eFlavor Profile: \u003c\/b\u003eFresh aroma, balanced umami, mellow sweetness, delicate vegetal notes, low bitterness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBest For:\u003c\/b\u003e\u003c\/span\u003e Traditional thin tea (Usucha), matcha lattes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eStorage:\u003c\/b\u003e\u003c\/span\u003e Keep in a cool, dark place and seal tightly to preserve flavor, color, and freshness.\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"Default Title","offer_id":54198956196182,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/4437\/6662\/files\/Untitled-15June2026at10.02.14.jpg?v=1781515270","url":"https:\/\/www.thematchasommelier.co.uk\/products\/marukyu-koyamaen-hatsu-kaori-20g","provider":"The Matcha Sommelier","version":"1.0","type":"link"}