{"title":"Horii Shichimeien Home Page","description":"","products":[{"product_id":"hoshino-seichaen-ikenoshiro","title":"IKE NO SHIRO 20g","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIKE NO SHIRO \u003c\/b\u003eby\u003cb\u003e \u003c\/b\u003eHoshino\u003c\/span\u003e features a vibrant, expressive ceremonial matcha, prized in Japanese traditional tea ceremonies. Rich umami is complemented by gentle natural sweetness and an elegant aroma with soft nutty and subtle vegetal undertones. Low astringency, creamy earthiness, and delicate, almost chocolate-like notes. When whisked, IKE NO SHIRO develops a smooth, velvety texture, perfect for crafting a refined cup of usucha or matcha lattes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eOrigin:\u003c\/b\u003e\u003c\/span\u003e Yame, Fukuoka, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eGrade:\u003c\/b\u003e\u003c\/span\u003e Ceremonial\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eFlavor Profile:\u003c\/b\u003e\u003c\/span\u003e \u003cmeta charset=\"utf-8\"\u003eDeep umami, toasty nuttiness, subtle sweetness, mild bitterness \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBest For:\u003c\/b\u003e\u003c\/span\u003e Think tea (Usucha)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eStorage:\u003c\/b\u003e\u003c\/span\u003e Keep in a cool, dark place and seal tightly to preserve flavor, color, and freshness.\u003c\/p\u003e","brand":"Hoshino Seichaen","offers":[{"title":"20g","offer_id":53341818814806,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"40g","offer_id":53341818847574,"sku":null,"price":82.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/4437\/6662\/files\/Adobe_Express_-_file_e7e7c817-efe4-47c5-b3f7-ff5f780ec71a.jpg?v=1771153849"},{"product_id":"uji-mukashi-30g","title":"UJI MUKASHI 30g","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eUJI MUKASHI\u003c\/strong\u003e is a refined ceremonial-grade matcha sourced from the renowned Horii Shichimeien fields of Uji, Kyoto. Its vibrant green color and velvety texture highlight a smooth, rounded flavor profile with rich umami, delicate creamy notes, and a naturally gentle sweetness. Exceptionally approachable and low in bitterness, Uji Mukashi is ideal for both traditional tea preparation and modern matcha beverages.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eOrigin:\u003c\/b\u003e\u003c\/span\u003e Uji, Kyoto, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eGrade:\u003c\/b\u003e\u003c\/span\u003e Ceremonial \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eFlavor Profile:\u003c\/b\u003e\u003c\/span\u003e Smooth, creamy, rich umami, mild natural sweetness\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBest For:\u003c\/b\u003e\u003c\/span\u003e Traditional thin tea (Usucha), matcha lattes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eStorage:\u003c\/b\u003e\u003c\/span\u003e Keep in a cool, dark place and seal tightly to preserve flavor, color, and freshness.\u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":53923780591958,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/4437\/6662\/files\/AdobeExpress-file-2.png?v=1779222991"},{"product_id":"homareno-mukashi-30g","title":"HOMARENO MUKASHI 30g","description":"\u003cp\u003e\u003cstrong\u003eHOMARENO MUKASHI\u003c\/strong\u003e is a ceremonial-grade matcha crafted by Horii Shichimeien in Uji, Kyoto. Known for its exceptional depth and smooth character, this premium blend delivers a rich umami body balanced by a lingering natural sweetness. Its velvety texture is complemented by delicate nutty notes reminiscent of steamed chestnut and cashew, layered with subtle hints of fresh cream, butter, and soft vanilla for a refined and luxurious finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eOrigin:\u003c\/b\u003e\u003c\/span\u003e Uji, Kyoto, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eGrade:\u003c\/b\u003e\u003c\/span\u003e Ceremonial \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eFlavor Profile:\u003c\/b\u003e\u003c\/span\u003e Smooth, creamy, rich umami, mild natural sweetness\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBest For:\u003c\/b\u003e\u003c\/span\u003e Thick tea (Koicha), matcha lattes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eStorage:\u003c\/b\u003e\u003c\/span\u003e Keep in a cool, dark place and seal tightly to preserve flavor, color, and freshness.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Horii Shichimeien","offers":[{"title":"Default Title","offer_id":53923783246166,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/4437\/6662\/files\/HOMARENOMUKASHI.png?v=1779223004"}],"url":"https:\/\/www.thematchasommelier.co.uk\/collections\/horii-shichimeien-home-page.oembed","provider":"The Matcha Sommelier","version":"1.0","type":"link"}